~/projects/xavier

# Xavier Free demo

Find blog topics only your brand could publish.

Google now separates commodity content, which anyone could write and AI answers absorb, from non-commodity content, which only you could publish. Xavier reads what you and your competitors have already written, spots the topics everyone covers the same way, and replaces them with ideas built on what only you have.

Commodity: anyone could write itThings to consider when buying running shoes

Non-commodity: only you couldWhy one customer's shoes collapsed after 400 miles

Brand name

Website

Competitor websites

One to four sites that write for the same audience.

What do you have that competitors do not?

This matters most. Ideas are built on what you tick here.

Internal data nobody else has (usage, sales, outcomes, benchmarks) Customer stories we could tell in detail, with permission In-house experts or practitioners with real hands-on experience A method or process we built ourselves Failures, mistakes and lessons we would be willing to publish Strong opinions that go against common advice in our industry Access to people others cannot reach (partners, clients, a community)

Tell me more (optional)

Be specific: "order data from 3,000 customers", "weekly teardown calls with our engineers".

Free public demo. A run takes about a minute.

summary

Placeholders such as [N] mark where your real numbers and names go. Nothing is invented for you.

topics everyone already covers

Topic	Covered by	Example titles found

what you have to build on

Asset	How Xavier knows

questions to ask inside your company

Based on Google's guidance on non-commodity content. Xavier reads public sitemaps only and does not store what you enter.

# Xavier Free demo

summary

topic ideas

topics everyone already covers

what you have to build on

questions to ask inside your company