I'm a SEO/GEO marketer and trainer at Kraftshala School of Business, based in India. My work sits at the intersection of classic search optimisation and the new frontier: getting found by AI engines like ChatGPT, Perplexity, and Google's AI Overviews.
$ what I do
For 4+ years I've run SEO and GEO at Kraftshala School of Business - one of India's leading marketing schools, with 3,300+ students placed into digital marketing roles at top brands. I own the organic search and AI visibility side of how students discover the school: what they search, what they find, and whether we show up when they ask an AI instead of Google.
$ what I write about
Generative Engine Optimisation, SEO fundamentals that still matter, content strategy, and marketing. I try to write the posts I wish existed - specific, tested, and free of recycled advice.
$ training
I also train students in SEO and GEO at Kraftshala. Teaching is how I sharpen my own thinking - if it can't be taught clearly, I don't fully understand it yet.
$ elsewhere
You'll find me on X, Instagram, and LinkedIn. The best way to keep up is the newsletter.
cd ~