I'm a SEO/GEO marketer and trainer at Kraftshala School of Business. My work sits at the intersection of classic search optimisation and the new frontier: getting brands cited by AI engines like ChatGPT, Perplexity, and Google's AI Overviews.
$ what I do
I help brands and marketers understand how discovery actually works today — not the version from five years ago. Search didn't die; it split. Some of your audience still types into Google. A growing share now asks an AI and never sees a list of links at all. I work on both: the SEO that wins the click and the GEO that wins the citation.
$ what I write about
Generative Engine Optimisation, SEO fundamentals that still matter, content strategy, and marketing. I try to write the posts I wish existed — specific, tested, and free of recycled advice.
$ training
As a trainer, I spend a lot of time turning messy, fast-moving concepts into things people can actually apply. If it can't be taught clearly, I don't fully understand it yet — so teaching is how I sharpen my own thinking.
$ elsewhere
You'll find me on X, Instagram, and LinkedIn. The best way to keep up is the newsletter.
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